Thursday, October 16, 2008

Tonight: Weirdest Event Ever (LEGO BATTLE)

When you have a new album out you get asked to do a lot of really crazy things. The Church of England, for instance, sent National Eye an email wondering if we'd be interested in walking across the Gobi Desert for a cross-promotional thing to hype their new line of digital sunglasses and we had to say "Sorry can't" no matter how much we might love the COE because of scheduling issues.

Meanwhile, The Children's Television Workshop refuses to commit to this great idea we had about an island amusement park featuring furry creatures and loud guitar music. (Apparently the folks at CTW hate the notion of making millions of dollars.)

So when a promotional opportunity comes along and all the pieces fall into place it's a Very Special Thing and that V.S.T. is called "synergy" -- a word that combines the Greek root "syn" which means "together" and the Latin-American "ergy" which means "good timing."

Which brings us to tonight's synergical event where members of National Eye compete in a no-holds-barred competition against The Spinto Band, the Sw!ms, and The Brakes for Lego-Building Supremacy.

I'm just kidding. Wait, no I'm not! We really are doing a Lego-off with a bunch of other bands! Tonight at the American Swedish Historical Museum in South Philadelphia!

The Spintos are of course also in the midst of a whirlwind promo binge in support of their great new album Moonwink. You'll hear music by all these bands tonight at this crazy event but not played live because we'll all be too busy making our insane Lego stuff.

And don't tell the other bands, but I've already drawn up plans for what we're gonna build and between you and me and the moon, WE ARE GOING TO WIN.

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